Privacy Policy

Welcome to Lodha Wakad. This Privacy Policy describes how we collect, use, process, and protect your personal information when you visit our website, submit an enquiry, download project documents, or interact with our advertisements across digital platforms including Meta (Facebook & Instagram) and Google.

1. Information We Collect

When you express interest in Lodha Wakad by submitting an enquiry form, requesting a callback, or downloading e-brochures and unit plans, we collect:

• Contact Details: Full Name, Email Address, and Mobile Phone Number.
• Residence Preferences: Preferred apartment configuration (e.g., 3, 3.5, or 4 BHK), estimated purchase budget, and intended buying timeline.
• Technical & Campaign Attribution Data: IP address, browser type, device type, referring URL, and advertising campaign identifiers (e.g., Meta Click ID / fbclid, Google Click ID / gclid, UTM campaign parameters).
• Verification Records: One-time password (OTP) verification status to ensure legitimate enquiries and prevent unauthorized submissions.

2. How We Use Your Information

The information you submit is used solely for project-related communication and customer assistance, including:

• Verifying your contact details and fulfilling your request for project brochures, floor plans, and pricing breakups.
• Arranging personalized callbacks and VIP site visits with an authorized property consultant.
• Sending relevant transactional and project updates via WhatsApp, SMS, email, or telephone.
• Analyzing website performance, user engagement, and marketing efficacy to improve our digital presentation.

3. Digital Advertising & Meta Pixel Disclosures

We use advertising and measurement technologies, including Meta Pixel and Google Analytics, to measure campaign effectiveness and deliver relevant property announcements. These tools collect aggregated activity events (such as page views and form submissions). We never pass your plain-text password, verification codes, or sensitive personal data into these public advertising tags.

4. Data Storage & Confidentiality

We implement industry-standard physical, electronic, and procedural safeguards to protect your personal details. We do not sell, rent, or trade your personal information to unaffiliated third parties for their independent marketing purposes. Your details are accessible only by authorized sales personnel and designated service providers bound by strict confidentiality obligations.

5. Your Rights & Data Deletion Requests

You have the right to access, update, or request the deletion of your personal data from our records at any time. If you wish to opt out of future communications or have your contact details permanently removed, please contact our privacy representative using the contact options below.